Course Details

Name: Developing Effective Marketing Strategies 

Number: 070015 

Prerequisites: None  

Audience: Small business owners, business managers, non-marketing managers looking for a practical, hands-on approach 

Objectives: Upon successful completion students will be able to:
  • define marketing concepts
  • explain marketing management fundamentals
  • explain product positioning and life cycle
  • describe product and market analysis processes
  • identify marketing opportunities and related strategies
  • analyze agencies, direct marketing, brokering of marketing services and other promotional strategies
  • integrate online and offline marketing tactics
  • explain where to go for marketing informat

Content: Topics include:
  • introduction to marketing
  • targeting customer groups
  • strengths, weaknesses, opportunities and threats (SWOT) and mechanisms to carry out a thorough evaluation
  • marketing strategies employed with large brands
  • guerilla marketing tactics for small and large enterprises
  • integrating online marketing activities into the marketing mix

Activities: Lecture, group simulation activities, case analysis  

Class Size: Up to 20 attendees 

Duration: 1 day 



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